43% of weekly donut volume (150 units) sells after 6pm. The average net price at night is $4.21 -- the highest of any daypart, with nearly zero discounting ($4 total). The afternoon slot actually sees more discounting ($16).
Half of night donut sales come through 3P delivery (54 of 109 units). These are customers ordering dinner on DoorDash/UberEats and adding a donut as dessert. The average order with a donut at night is $44.60 vs $39.09 during other dayparts -- bigger tickets, not bargain hunters.
Wednesday is the low point at 30 donuts (vs 84 on Saturday). A midweek-only flavor or promo could help lift that.
Toffee Pecan and Raised & Glazed are nearly tied (111 vs 108) and together account for 63% of volume. Toffee Pecan commands a premium ($4.30 avg vs $3.74 for Raised & Glazed).
| Daypart | Qty | Avg Net Price | Avg Gross Price | Discounts |
|---|---|---|---|---|
| Morning (10a-12p) | 63 | $4.19 | $4.19 | $0 |
| Afternoon (12p-3p) | 96 | $3.75 | $3.94 | $16 |
| Evening (3p-6p) | 78 | $3.76 | $3.98 | $16 |
| Night (6p-close) | 109 | $4.21 | $4.25 | $4 |